The pocket
dance revolution
Okto Technologies AS
THE MOTION TRACKING MOBILE Dancing GAME, where your body is the controller
Link to detailed product deck:
Master trending choreos, drop your own moves, and squad up with friends!
DanceIt is the ultimate social dance game for teens (13–19), where you unlock music, avatars, and epic skins as you level up your crew and show the world what you’ve got.
The problem
Lack of approachable, engaging dance games on mobile
Limited creative expression in existing dance games / apps
Disconnection between social media dance trends and gaming
Key features
Advanced Motion Tracking
Real-time capture for accurate, responsive gameplay and personalised avatars that mirror your movements
Create, Share, Trend
Craft unique dance routines, share instantly to platforms like TikTok, and ignite global dance trends
User-Generated Content
Contribute to and enjoy an ever-expanding library of dance routines from the global DanceIt community
Mobile-First, Big-Screen Ready
Designed and optimised for smartphones with the option to connect to larger screens for a more immersive experience
Engaging progression system
Level up your virtual dancer, unlocking new costumes, music tracks, dance moves, dance studios and visual effects
Market Opportunity
Proven Dance Demand
1B+ monthly TikTok users
Dance consistently ranks among top content categories
Engaged Target Audience
Primary target: Female mobile users (17-34)
Dance challenges consistently trend globally
Untapped Gaming Potential
No dedicated mobile game capitalizes on this massive trend
First to bridge viral dance trends with mobile gaming
Perfect timing: AI motion tracking + dance virality + mobile reach
Competitive landscape
DanceIt combines
the best of both worlds
The engaging gameplay of traditional dance games with the creative freedom and social aspects of platforms like TikTok.
| Features | DanceIt | Just Dance Now |
|---|---|---|
| Mobile first design | ||
| Advanced motion tracking | ||
| User-generated content | ||
| Interactive dance challenges |
Our business model
Main revenue
Free to Play Model with In-App Purchases
Our free to play model ensures wide accessibility while offering compelling premium content driving both user growth and revenue.
Link to full game design document including monetization
Premium features
Exclusive dance choreography packs
Extended music library with trending songs
Premium avatar customizations (outfits, accessories)
Special effects and dance studios
Future proprietary avatar content
Free features
Core gameplay
Basic avatar outfits
Popular dance choreography
Popular music tracks
Social sharing
GO-TO-MARKET STRATEGY
Initial soft launch in 2025 targeting key tier one countries.
Targeting 10M+ MAU within 3 years through viral growth and efficient user acquisition.
Our strategy focuses on amplifying the natural virality of dance content,
using our game's unique features to create a self-sustaining growth engine.
Spotlights
Featuring top community dances through curated picks, trending sections, and user-voted favorites
Cross-Platform Integration
Connect with friends across social platforms to unlock multiplayer features.
Community Created Dance Challenges
Create and share dance challenges, get rewards for participating
Influencer Partnerships
Collaborations for events & dance challenges
Roadmap
We're on a mission to be the most beloved and innovative dancing game on mobile.
Using advanced real-time motion tracking, we're making physical activity enjoyable, social, and rewarding for wide audiences.
Link to funding plan // Link to PnL
2024 - Foundation
Finalize concept and secure additional funding
Develop simultaneous tracking of face, hands, and body
2025 - Launch
Ramp up production and release marketable product
Expand to web platform to support larger screens
Launch in Tier 1 countries
2026 - Expansion
Grow team, scale operations and infrastructure
Expand to additional European and Asian markets
Develop localized content and features
2027 - Domination
Become #1 dancing game globally
Fully develop team to support global operations
Our lean expert team
Ole Martin Ølmheim
CEO and Founder
Atle Mæland
Game Lead
Nick Murray
CPO
- 16 years experience in games with companies such as Rovio, Ubisoft and GREE Highly
- Highly skilled in game design, live ops, monetization and economy
- Passionate about tech that promotes activity and healthier lifestyles.
- Scaled first startup (BikeFinder) to €500K ARR with a hardware/software product.
- Expert in funding & building high-performing teams
- Former pro cyclist.
- 17 years as developer, artist, and animator with a multidisciplinary background.
- Expert in Unity, 3D animation, computer vision, and UX design.
- Father of three dancers, blending professional expertise with personal passion.
Yiannis Alexopoulos
COO & CMO
- Global CMO/COO with 12+ years driving growth for mobile games and apps.
- Expert in performance marketing, branding, and analytics.
- Proven track record in scaling user acquisition and profitability.
WANT TO DANCE?
Let's connect!
Ole Martin Ølmheim
omo@okto.gg
+47 406 39 197
Intern // DanceIt IN Oct 25
By Ole Martin Ølmheim
