The pocket
dance revolution
Okto Technologies AS
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Console-quality dance, social virality and customizable avatars
--> all on your phone -
Mobile-first at launch, with plans to expand to larger screens once we reach critical mass
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Connect influencers with players trough game
MISSIoN
Vision
Genre defining dancing game for mobile, where your body is the controller
Our lean expert team
Ole Martin Ølmheim
CEO and Founder
Atle Mæland
Tech Lead
Nick Murray
CPO
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17 yrs in games with Rovio, Ubisoft & GREE.
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Expert in design, live ops, monetization & economy.
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Taken three companies from 0 to €500K ARR, with 2 exits.
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Expert in funding, scaling teams, and execution. Former pro cyclist.
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18 years as developer, artist, and animator — expert in Unity, 3D, CV, and UX.
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Father of three dancers, merging tech skill with dance passion.
Yiannis Alexopoulos
COO & CMO
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13+ years as CMO/COO scaling mobile games through marketing, branding, and analytics.
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Proven record in user growth and profitability.
Rheo Violense
Lead Dev
20+ years in games leading teams at Avalanche, Starbreeze, and FEO Media (Quizkampen)
Blends AAA production experience with mobile startup grit.
Johan Tengå
Executive Producer
- +10 years Game Dev
- Experience on taking games from 0, to viral games
The problem
Lack of approachable, engaging dance games on mobile, connecting influencers to their fans
Limited creative expression in existing dance games / apps
Disconnection between social media dance trends and gaming
The problem
Bluet Ocean
Market Opportunity
Huge Adressable Market
1B+ monthly TikTok users + 200M Just Dance players
Engaged Target Audience
Dance challenges dominate global social trends,
driving massive organic engagement.
Primary target: Teens mobile users (13 - 25),
majority females
Untapped Gaming Potential
No dedicated mobile game capitalizes on this massive trend
First to bridge viral dance trends with mobile gaming
Perfect timing: AI motion tracking + dance virality + mobile reach
1. Become your avatar – Step in front of the camera and see yourself instantly turned into an on-screen avatar that mirrors your moves in real time.
2. Follow the instructor – Learn trending choreographies from virtual dance instructors and master routines step by step
3. Instant feedback - Based on Real Time tracking players get feedback / Scoring
1. Shuffle Mode
Shuffle mode - Test
LEADERBOARD
GOALS FOR THE TEST
1. Validate marketing channels
2. Build an early community
3. Test competition-driven engagement
Vertical Slice Easy, Medium & Hard mode
Dance Performance unlocks music layers, ending in the full-song drop.
EASY – Get Moving
Dance
- Big, simple moves
- High forgiveness
Music
- Beat stem only
- Loops until score threshold
Goal
- Learn rhythm
- Unlock Medium
MEDIUM – Find the Groove
Dance
- More transitions
- Moderate precision
Music
- Beat + bass stems
- Physical groove
Goal
- Build consistency
- Unlock Hard
HARD - TAKE THE CHALLENGE
Dance
- Complete choreography
- Peak intensity
Music
- Full track (vocals on)
Goal
- Finish song
- Share moment
Difficulty Easy mode - Animation
1.
2.
3.
Tiktok reference.
In game
Avatars.
Why is DanceIt important for artists?
Music Video 2015
TikTok Video Nov 25
Just Dance Now Stats
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Just Dance made dancing mainstream in 2009 using motion controllers on Wii and Kinect — establishing one of the most successful gaming IPs of all time.
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Just Dance Now brought the franchise to mobile, but still required a large external screen and relied only on phone gyroscope tracking.
Statistics from AppMagic
Our business model
Main revenue
Free to Play Model with In-App Purchases
Our free to play model ensures wide accessibility while offering compelling premium content driving both user growth and revenue.
Battle Pass
Exclusive dance choreography packs
Extended music library with trending songs
Premium avatar customizations (outfits, accessories)
Special effects and dance studios
Future proprietary avatar content
Free features
Core gameplay
Basic avatar outfits
Popular dance choreography
Popular music tracks
Social sharing
Building a Organic growth machine
Why is the technology Important?
1️⃣ LONG TERM RETENTION GAMEPLAY
2️⃣ HYPER - COST EFFECTIVE SCALING
3️⃣ Players love it
WHAT HAPPENS WHEN WE CONNECT OUR MOBILE-FIRST DESIGN DIRECTLY TO BIGGER SCREENS — WITHOUT THE NEED FOR A CONSOLE?
Traction
- Market leading proprietary real-time motion technology - Oktovision
- Stong investors
- Strong Mobile Game Experience
- Tax Credits + Soft Funding 2025 - 2027 ≈ 1,2M$
400K$ Confirmed
Building a Local Team
4 → 7 → 11 team members
Office in Stockholm – creativity through collaboration
Strong local talent base across art, design, and tech
Operations - how we build
2026 March -
Vertical Slice
Alfa - August
Beta - October
2027 - Launch January
Become #1 dancing game globally
We’ll validate the core game loop through both focus groups and external playtesting
Signed with Dancing influencers Nino & Julia
1. Dance on Social Media Today
2. Gaming & Culture Influence
3. The DanceIt Opportunity
The ask -
Angel Round
300K$
Interested in Learning more?
Ticket size 25.000$
OLE MARTIN ØLMHEIM
Questions?
1. Concert activity (last ~6 weeks)
Europe tour run (Oct–Nov 2025):
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Germany: Munich, Berlin
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Austria: Vienna
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Belgium: Antwerp
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France: Paris
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UK & Ireland: London, Dublin
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Nordics: Copenhagen, Malmö, Gothenburg, Stockholm
Zara Larsson’s tour proves how live moments concentrate attention in specific cities — and streaming data confirms those fans are already active. This is exactly where participatory experiences can multiply impact before and after concerts.
Player Journey: DanceIt × Concerts
Phase 1 — Awareness (2–4 weeks before concert)
Trigger
- Concert announced / tickets bought
- Artist posts rehearsal clips, choreography, TikToks
- Fans already streaming heavily in the concert city
Fan mindset
“I love this song — I want to be part of this moment.”
DanceIt role
- DanceIt appears as the official way to learn the choreography
- Clear CTA:
“Learn the moves before the show.”
✅ Why they download DanceIt
- To prepare
- To feel closer to the artist
- To not just watch — but participate
Phase 2 — Preparation & Engagement (7–14 days before concert)
What happens
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Fans practice choreography in DanceIt
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Progression: easy → full routine
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Repeat sessions driven by mastery
Fan mindset
“I actually know the dance.”
DanceIt value
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Turns anticipation into physical engagement
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Creates habit + retention before the concert
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Deepens emotional investment in the song
✅ Why this matters
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Fans who move to the music remember it longer
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Streaming + practice reinforce each other
Phase 3 — Peak Moment (Concert day)
What happens
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Fans recognize the choreography on stage
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They can dance along mentally or physically
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Shared crowd energy is higher
Fan mindset
“This feels personal. I’m part of it.”
DanceIt effect
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Choreography recognition
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Emotional payoff for preparation
✅ Outcome
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Concert becomes an experienced moment, not just watched
Phase 4 — Afterglow → Retention
After the concert, fans want to relive the moment.
DanceIt turns that into retention by:
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Letting fans physically replay the concert dance
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Feeding them more dances from the same artist (setlist + catalog)
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Introducing new artists, concerts, and dance modes
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Driving progression from replay → mastery
Result:
One concert → many sessions
One song → a discovery loop
Why they keep DanceIt:
The concert doesn’t end — it evolves.
Playcap deck 16.12 // DanceIt
By Ole Martin Ølmheim
