The pocket
dance revolution

Okto Technologies AS

 

  • Console-quality dance, social virality and customizable avatars 
    --> all on your phone

  • Mobile-first at launch, with plans to expand to larger screens once we reach critical mass

  • Connect influencers with players trough game

MISSIoN

Vision

 

Genre defining dancing game for mobile, where your body is the controller

Our lean expert team

Ole Martin Ølmheim 
CEO and Founder
 

Atle Mæland
Tech Lead

Nick Murray
CPO

  • 17 yrs in games with Rovio, Ubisoft & GREE.

  • Expert in design, live ops, monetization & economy.

  • Taken three companies from 0 to €500K ARR, with 2 exits.

  • Expert in funding, scaling teams, and execution. Former pro cyclist.

 

  • 18 years as developer, artist, and animator — expert in Unity, 3D, CV, and UX.

  • Father of three dancers, merging tech skill with dance passion.

Yiannis Alexopoulos
COO & CMO

  • 13+ years as CMO/COO scaling mobile games through marketing, branding, and analytics.

  • Proven record in user growth and profitability.

 

Rheo Violense
Lead Dev

  • 20+ years in games leading teams at Avalanche, Starbreeze, and FEO Media (Quizkampen)

  • Blends AAA production experience with mobile startup grit.

Johan Tengå
Executive Producer

  • +10 years Game Dev
  • Experience on taking games from 0, to viral games

 

The problem

Lack of approachable, engaging dance games on mobile, connecting influencers to their fans
 

Limited creative expression in existing dance games / apps
 

Disconnection between social media dance trends and gaming

The problem

Bluet Ocean 
Market Opportunity


Huge Adressable Market

1B+ monthly TikTok users + 200M Just Dance players

 

Engaged Target Audience

Dance challenges dominate global social trends,
driving massive organic engagement.

Primary target: Teens mobile users (13 - 25),
majority females

 

Untapped Gaming Potential

No dedicated mobile game capitalizes on this massive trend

First to bridge viral dance trends with mobile gaming

Perfect timing: AI motion tracking + dance virality + mobile reach

1. Become your avatar – Step in front of the camera and see yourself instantly turned into an on-screen avatar that mirrors your moves in real time.
 

2. Follow the instructor – Learn trending choreographies from virtual dance instructors and master routines step by step

 

3. Instant feedback - Based on Real Time tracking players get feedback / Scoring

1. Shuffle Mode

Difficulty Easy mode - Animation

1.

2.

3.

Tiktok reference.

In game
Avatars.

Difficulty Easy, Medium & Hard mode - Music

Dance Performance unlocks music layers, ending in the full-song drop.

EASY – Get Moving

Dance

- Big, simple moves

- High forgiveness


Music

- Beat stem only

- Loops until score threshold

 

Goal

- Learn rhythm

- Unlock Medium

MEDIUM – Find the Groove

Dance

- More transitions

- Moderate precision


Music

- Beat + bass stems

- Physical groove

 

Goal

- Build consistency

- Unlock Hard

HARD - TAKE THE CHALLENGE

Dance

- Complete choreography

- Peak intensity


Music

- Full track (vocals on)

 


Goal

- Finish song

- Share moment

Just Dance Now Stats

 

  • Just Dance made dancing mainstream in 2009 using motion controllers on Wii and Kinect — establishing one of the most successful gaming IPs of all time.

  • Just Dance Now brought the franchise to mobile, but still required a large external screen and relied only on phone gyroscope tracking.

Statistics from AppMagic

Our business model

Main revenue

Free to Play Model with In-App Purchases

Our free to play model ensures wide accessibility while offering compelling premium content driving both user growth and revenue.

 

Battle Pass

Exclusive dance choreography packs

Extended music library with trending songs

Premium avatar customizations (outfits, accessories)

Special effects and dance studios

Future proprietary avatar content

Free features

Core gameplay

Basic avatar outfits

Popular dance choreography

Popular music tracks

Social sharing

 

Building a Organic growth machine

Why is the technology Important? 

1️⃣ LONG TERM RETENTION GAMEPLAY
2️⃣ HYPER - COST EFFECTIVE SCALING
3️⃣ Players love it

 

 

WHAT HAPPENS WHEN WE CONNECT OUR MOBILE-FIRST DESIGN DIRECTLY TO BIGGER SCREENS — WITHOUT THE NEED FOR A CONSOLE?

Traction

 

- Market leading proprietary real-time motion technology - Oktovision

- Stong investors
- Strong Mobile Game Experience
- Tax Credits + Soft Funding 2025 - 2027 ≈ 1,2M$

400K$ Confirmed

Building a Local Team

4 → 7 → 11 team members

 

Office in Stockholm – creativity through collaboration
 

Strong local talent base across art, design, and tech

Operations - how we build

2026 March -
Vertical Slice

 

Alfa - August

 

Beta - October

 

 2027 - Launch January

Become #1 dancing game globally

 

We’ll validate the core game loop through both focus groups and external playtesting  

Signed with Dancing influencers Nino & Julia 

1. Dance on Social Media Today

 

2. Gaming & Culture Influence

 

3. The DanceIt Opportunity

https://www.tiktok.com/@ninojulia

The ask -
Angel Round

300K$

Interested in Learning more?

Ticket size 25.000$

 


 

OLE MARTIN ØLMHEIM

Questions?

Why is DanceIt important for artists? 

https://www.youtube.com/watch?v=tD4HCZe-tew&list=RDtD4HCZe-tew&start_radio=1

  • Iconic dances from music videos don’t disappear — they resurface on TikTok years later.

  • Fans actively want to learn the artist’s original choreography.

  • When fans know the dance, they engage deeper with the song before concerts, releases, and cultural moments.

  • DanceIt turns official choreography into a playable, learnable format — not just passive viewing.

  • This creates repeat engagement, longer song lifecycles, and stronger fan–artist connection.

1. Concert activity (last ~6 weeks)

Europe tour run (Oct–Nov 2025):

  • Germany: Munich, Berlin

  • Austria: Vienna

  • Belgium: Antwerp

  • France: Paris

  • UK & Ireland: London, Dublin

  • Nordics: Copenhagen, Malmö, Gothenburg, Stockholm

DanceIt turns music into experiential, participatory entertainment.

2,2M Views. 21 hours

410K views in 4 days

- What happens if the fans knows what dances will be performed on scene?

- How til this create longer retention?

- To we solve a real problem for right holders, in order to?

- DanceIt can be a tool connetic this. 

Why this matters (strategically)

  • Experiential + participatory → stronger emotional bonding

  • Physical action increases recall and attachment

  • Artists move from “content drops” to repeat fan experiences

Zara Larsson’s tour proves how live moments concentrate attention in specific cities — and streaming data confirms those fans are already active. This is exactly where participatory experiences can multiply impact before and after concerts.

Player Journey: DanceIt × Concerts

Phase 1 — Awareness (2–4 weeks before concert)

Trigger

- Concert announced / tickets bought

- Artist posts rehearsal clips, choreography, TikToks

- Fans already streaming heavily in the concert city

Fan mindset

“I love this song — I want to be part of this moment.”

DanceIt role

 - DanceIt appears as the official way to learn the choreography

- Clear CTA:

“Learn the moves before the show.”

✅ Why they download DanceIt

- To prepare

- To feel closer to the artist

- To not just watch — but participate

Phase 2 — Preparation & Engagement (7–14 days before concert)

What happens

  • Fans practice choreography in DanceIt

  • Progression: easy → full routine

  • Repeat sessions driven by mastery

Fan mindset

“I actually know the dance.”

DanceIt value

  • Turns anticipation into physical engagement

  • Creates habit + retention before the concert

  • Deepens emotional investment in the song

✅ Why this matters

  • Fans who move to the music remember it longer

  • Streaming + practice reinforce each other

Phase 3 — Peak Moment (Concert day)

What happens

  • Fans recognize the choreography on stage

  • They can dance along mentally or physically

  • Shared crowd energy is higher

Fan mindset

“This feels personal. I’m part of it.”

DanceIt effect

  • Choreography recognition

  • Emotional payoff for preparation

✅ Outcome

  • Concert becomes an experienced moment, not just watched

Phase 4 — Afterglow → Retention

After the concert, fans want to relive the moment.

DanceIt turns that into retention by:

  • Letting fans physically replay the concert dance

  • Feeding them more dances from the same artist (setlist + catalog)

  • Introducing new artists, concerts, and dance modes

  • Driving progression from replay → mastery

Result:
One concert → many sessions
One song → a discovery loop


Why they keep DanceIt:

The concert doesn’t end — it evolves.

Full deck 26.11 // DanceIt

By Ole Martin Ølmheim

Full deck 26.11 // DanceIt

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