The pocket
dance revolution
Okto Technologies AS
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Console-quality dance, social virality and customizable avatars
--> all on your phone -
Mobile-first at launch, with plans to expand to larger screens once we reach critical mass
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Connect influencers with players trough game
MISSIoN
Vision
Genre defining dancing game for mobile, where your body is the controller
Our lean expert team
Ole Martin Ølmheim
CEO and Founder
Atle Mæland
Tech Lead
Nick Murray
CPO
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17 yrs in games with Rovio, Ubisoft & GREE.
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Expert in design, live ops, monetization & economy.
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Taken three companies from 0 to €500K ARR, with 2 exits.
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Expert in funding, scaling teams, and execution. Former pro cyclist.
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18 years as developer, artist, and animator — expert in Unity, 3D, CV, and UX.
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Father of three dancers, merging tech skill with dance passion.
Yiannis Alexopoulos
COO & CMO
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13+ years as CMO/COO scaling mobile games through marketing, branding, and analytics.
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Proven record in user growth and profitability.
Rheo Violense
Lead Dev
20+ years in games leading teams at Avalanche, Starbreeze, and FEO Media (Quizkampen)
Blends AAA production experience with mobile startup grit.
Johan Tengå
Executive Producer
- +10 years Game Dev
- Experience on taking games from 0, to viral games
The problem
Lack of approachable, engaging dance games on mobile, connecting influencers to their fans
Limited creative expression in existing dance games / apps
Disconnection between social media dance trends and gaming
The problem
Bluet Ocean
Market Opportunity
Huge Adressable Market
1B+ monthly TikTok users + 200M Just Dance players
Engaged Target Audience
Dance challenges dominate global social trends,
driving massive organic engagement.
Primary target: Teens mobile users (13 - 25),
majority females
Untapped Gaming Potential
No dedicated mobile game capitalizes on this massive trend
First to bridge viral dance trends with mobile gaming
Perfect timing: AI motion tracking + dance virality + mobile reach
1. Become your avatar – Step in front of the camera and see yourself instantly turned into an on-screen avatar that mirrors your moves in real time.
2. Follow the instructor – Learn trending choreographies from virtual dance instructors and master routines step by step
3. Instant feedback - Based on Real Time tracking players get feedback / Scoring
1. Shuffle Mode
Just Dance Now Stats
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Just Dance made dancing mainstream in 2009 using motion controllers on Wii and Kinect — establishing one of the most successful gaming IPs of all time.
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Just Dance Now brought the franchise to mobile, but still required a large external screen and relied only on phone gyroscope tracking.
Statistics from AppMagic
Our business model
Main revenue
Free to Play Model with In-App Purchases
Our free to play model ensures wide accessibility while offering compelling premium content driving both user growth and revenue.
Battle Pass
Exclusive dance choreography packs
Extended music library with trending songs
Premium avatar customizations (outfits, accessories)
Special effects and dance studios
Future proprietary avatar content
Free features
Core gameplay
Basic avatar outfits
Popular dance choreography
Popular music tracks
Social sharing
Building a Organic growth machine
Why is the technology Important?
1️⃣ LONG TERM RETENTION GAMEPLAY
2️⃣ HYPER - COST EFFECTIVE SCALING
3️⃣ Players love it
WHAT HAPPENS WHEN WE CONNECT OUR MOBILE-FIRST DESIGN DIRECTLY TO BIGGER SCREENS — WITHOUT THE NEED FOR A CONSOLE?
Operations - how we build
2026 March -
Vertical Slice
Alfa - August
Beta - October
2027 - Launch January
Become #1 dancing game globally
